Blog
Get to Know TAGA Student Ambassador, Alice Ish from California Polytechnic State University
October 15, 2019
Tell us a little about yourself and why you decided to become a TAGA student ambassador. Hi, I'm Alice Ish, I'm a third-year graphic communication major with a minor in packaging. I grew up in the Seattle, Washington area. I decided to come to Cal Poly because graphic communication sounded like the perfect mix of studies for me. I decided to become a TAGA ambassador to get our school's chapter of TAGA more involved with the international... Read More
Kodak Removes the Guesswork for Printers with SONORA Plate Savings Estimator
October 9, 2019
Investing in new technology is one of the most important decisions a business faces when considering how to improve their operations. For an increasing number of printers, switching to KODAK SONORA Process Free Plates is an investment that is having a positive impact, delivering greater operational efficiencies and a clear Return on Investment (ROI). To help printers who are considering changing their plates to process free, Kodak has developed... Read More
SQUARESPOT: The Perfect Imaging System for an Imperfect World
September 18, 2019
Most modern CTP devices can be counted on to make plates reliably day after day, year after year, without much hassle or downtime. This basic functionality leads some printers to believe that all CTP devices are basically the same, different only because of options such as speed, size, and automation. However, all CTP devices are NOT the same. The heart of any CTP device is its imaging technology, the technology that is actually "making" the... Read More
Celebrate Print Powers Week
September 18, 2019
Printing, packaging, and graphic communications companies across the country are invited to join us in a weeklong grassroots celebration of all things print! Each day of Print Powers America Week, we'll focus on a theme impacted by print. Celebrate a little or celebrate a lot. All that's required is a passion for print. Here's how you can participate: Advocate with Elected Officials by Hosting a Facility Tour - Hosting a U.S. Senator or... Read More
It’s important to finish the job!
August 30, 2019
For many years there has been a debate about whether finishing a print job is best done completely offline from the printing press, or inline with a direct connection between finishing and a digital press. There are merits to both approaches. In most shops, a combination of the two is the best answer, depending on the applications being produced. Kodak and CP Bourg have worked together recently to develop a solution that combines the best of... Read More
Direct Mail: Gen Z and Millennials
August 30, 2019
According to Forbes, Generation Z and millennials combined are the biggest consumer group in history. Many printing companies are implementing strategies to make sure they are in line with these generations. While some millennials and most of Gen Z are digital natives, recent research suggests that these generations value print media channels. The next generations of consumers value print and use it in their daily life, such as reading print... Read More
Increase Your Workflow Efficiency through Smart Optimization
August 12, 2019
Author: Patrick Kerr As the industry continues to undergo a major transformation, no printer can afford to ignore opportunities to optimize processes and improve efficiency. Ever shorter runs are the norm today, bigger orders are divided into several smaller jobs with differentiated content and time schedules, while web-to-print portals mostly generate many small jobs, and personalized products are on the increase. That all adds up to more... Read More
Printing Inside the Box: One of the Hottest Packaging Trends in 2019
August 7, 2019
Have you heard of the social media trend "unboxing"? Unboxing literally means to take something out of the box. There are currently 1.6 million videos on YouTube devoted to people unboxing their packages! These days, your packaging is more important than ever. According to Printing Impressions, this is one trend that's affecting the print industry for the better. Printing inside the box, or inside-only print, takes place when you choose to skip... Read More
Drive More Sales and Make More Money with Sales Ready!
August 5, 2019
Sales is the lifeblood of any organization, and upping your sales game is vital to growth and success. Sales managers need to know how to hire the right salespeople, develop effective sales strategies, and keep their team motivated. Sales professionals are tasked to bring in profitable business, use their time efficiently, and have a fresh, meaningful sales approach. Then, of course, there are the buyers--they are multigenerational, savvy, and... Read More
Dot Stability: Another Benefit of Process Free Plates
July 22, 2019
Dot stability is yet another benefit of process free plates that can help printers be more profitable. In previous blog posts, we've covered how SONORA Process Free Plates eliminate the Hidden Costs of Plate Processing and enable Faster Makeready for Faster Profits by reaching target density on press in about half the time as wet processed plates. Dot stability is a third way that SONORA Plates drive down costs and let you spend more of your... Read More
