Blog
It’s important to finish the job!
August 30, 2019
For many years there has been a debate about whether finishing a print job is best done completely offline from the printing press, or inline with a direct connection between finishing and a digital press. There are merits to both approaches. In most shops, a combination of the two is the best answer, depending on the applications being produced. Kodak and CP Bourg have worked together recently to develop a solution that combines the best of... Read More
Direct Mail: Gen Z and Millennials
August 30, 2019
According to Forbes, Generation Z and millennials combined are the biggest consumer group in history. Many printing companies are implementing strategies to make sure they are in line with these generations. While some millennials and most of Gen Z are digital natives, recent research suggests that these generations value print media channels. The next generations of consumers value print and use it in their daily life, such as reading print... Read More
Increase Your Workflow Efficiency through Smart Optimization
August 12, 2019
Author: Patrick Kerr As the industry continues to undergo a major transformation, no printer can afford to ignore opportunities to optimize processes and improve efficiency. Ever shorter runs are the norm today, bigger orders are divided into several smaller jobs with differentiated content and time schedules, while web-to-print portals mostly generate many small jobs, and personalized products are on the increase. That all adds up to more... Read More
Printing Inside the Box: One of the Hottest Packaging Trends in 2019
August 7, 2019
Have you heard of the social media trend "unboxing"? Unboxing literally means to take something out of the box. There are currently 1.6 million videos on YouTube devoted to people unboxing their packages! These days, your packaging is more important than ever. According to Printing Impressions, this is one trend that's affecting the print industry for the better. Printing inside the box, or inside-only print, takes place when you choose to skip... Read More
Drive More Sales and Make More Money with Sales Ready!
August 5, 2019
Sales is the lifeblood of any organization, and upping your sales game is vital to growth and success. Sales managers need to know how to hire the right salespeople, develop effective sales strategies, and keep their team motivated. Sales professionals are tasked to bring in profitable business, use their time efficiently, and have a fresh, meaningful sales approach. Then, of course, there are the buyers--they are multigenerational, savvy, and... Read More
Dot Stability: Another Benefit of Process Free Plates
July 22, 2019
Dot stability is yet another benefit of process free plates that can help printers be more profitable. In previous blog posts, we've covered how SONORA Process Free Plates eliminate the Hidden Costs of Plate Processing and enable Faster Makeready for Faster Profits by reaching target density on press in about half the time as wet processed plates. Dot stability is a third way that SONORA Plates drive down costs and let you spend more of your... Read More
The Technology Inside the KODAK PROSPER Press Pigment Inks
July 8, 2019
What if you could achieve wider color gamut, offer a broader range of substrates for inkjet printing, and have environmentally-friendly state-of-the art ink development, all delivered at a reasonable cost? You can with aqueous nano-particulate inks and dispersions from Kodak. A pioneer in inkjet technology, Kodak brings years of experience and market-proven expertise to the development and commercialization of these products. Kodak formulates,... Read More
KODAK PRINERGY Workflow Marks 20th Anniversary Transforming How Printers Operate
June 24, 2019
Over 150 Printers, industry partners and media from around the world convened in New Orleans at the 2019 GUA Conference to mark the 20th anniversary of the print industry's leading prepress automation software, KODAK PRINERGY Workflow. The two-day forum celebrated twenty years of collaboration between print service providers and Kodak that has transformed the way prepress departments operate, while also fostering lively discussions on the latest... Read More
Top 5 Reasons You Should Attend HR Ready!
June 18, 2019
Human Resources staffing, policies, and procedures are critically important in preparing companies for the future. This means driving engagement initiatives, preserving a positive and collaborative work environment, and providing career growth opportunities--all while making sure that employees are happy and productive. HR Ready! is designed to prepare our companies now, for the future. Get the most up-to-date information and insights on HR... Read More
KODAK AQUA-IMAGE Pressroom Chemicals Are Designed to Improve Performance on Press
June 6, 2019
Kodak is well-known for providing market-leading, innovative digital plates, and a few years ago we took our technical knowledge of how a plate works best and extended that knowledge into the pressroom with a new line of pressroom chemicals. Now, KODAK AQUA-IMAGE Pressroom Chemicals are getting attention from printers who are using them to get superior performance on press. We asked HB Sloan from Wesco Graphics, who recently started using AQUA-... Read More
