Dynamic Lists - ADVOCACY UPDATES

Color management is more than International Color Consortium (ICC) profiles you load into your RIP or use to view images in Photoshop. In order to have a truly color-managed workflow, you’ll need a color toolbox containing the following six items: A spectrophotometer, light booth, calibrated monitor, Pantone® book, gray balance calibration method, and a loupe to magnify finished prints. This list is by no means all-inclusive, but with these tools you’ll be equipped to produce calibrated, consistent and repeatable color across multiple print devices over an extended period of time.

Each new year brings predictions about which market trends will accelerate over the next 12 months. Here are some predictions about digital printing:

1. As brand managers and consumers continue learning about the personalization and customization possibilities of digital printing, the demand for all types of digitally printed products will continue to grow.
2. In firms that serve global brands, flexo, offset, and screen printing presses will continue to be consolidated in facilities equipped with a mix of short-run digital presses, digital production presses, super-wide digital printers, and wide-format flatbed inkjet printers.
3. Sign shops and small print firms that serve local businesses will also adopt a mix of cut-sheet digital presses, roll-to-roll inkjets, flatbed printers, direct-to-garment printers, and computer-driven finishing and fabrication equipment.

One key to making these consolidated, hybrid printing shops profitable will be highly automated workflows that can...

New Year; New Initiatives