PRINTING United Alliance is grateful to serve its members who make such significant impacts on the printing industry. Through our Member Spotlights, we continue to recognize our members, and help our community get to know their peers better, both professionally and personally. The following is a Q&A with Tessa du Plooy, head of marketing at Printess, headquartered in Teupitz, Brandenburg.
Please provide a brief overview of Printess and its core mission.
With 20 years of experience, fresh thinking, and the latest tech, Printess helps you grow your personalization business with ease. Your team can create high-converting custom products on any device, with no coding required. Our cloud-based, white-label solution integrates smoothly with any e-commerce platform and scales as you grow.
You’ll have access to ready-made templates across a wide range of products, powerful design tools, and production-ready output. Plus, pricing is simple and affordable, with no upfront costs. Our core mission is to provide a solution that solves all web-to-print personalization problems, because we’ve been there.
What sets Printess apart in the web-to-print space?
What sets Printess apart is our focus on scalability, reliability, and accuracy. No matter how many jobs you run, every one renders perfect print quality, minimizing errors and avoiding costly customer complaints. We also believe you should try before you buy. With no upfront fees and fair, transparent pricing, you can test our solution risk-free and see real results before committing.
Our growth is driven by customer satisfaction, not sales pitches. Happy customers are our best advocates, and we’ve built our reputation on delivering a product that simply works.
AI is playing a growing role in the print industry—can you share how Printess is incorporating AI tools into its product offerings?
Besides Printess MAKE, we have incorporated a number of AI functionalities including Face Swap, Image Upscaling, Background Removal, Text assistant (for greetings cards, or text heavy products), Image generation and more.
Can you elaborate on your latest text-to-design tool—Printess-MAKE? What inspired its development, and how does it work from a user perspective?
Printess MAKE at its core is a simple promise: beautiful, fully editable designs generated in under 60 seconds by answering just three quick questions. No design skills needed. The user simply chooses their product (brochures, posters, banners and other marketing collateral), answers the questions, and Printess MAKE gets to work. The questions are: “Business Name,” "Unique Proposition or offering,” and “What language.”
Printess MAKE uses these inputs to generate multiple curated layouts that are print-ready, complete with relevant images and copy, instantly tailored to their answers. The user still has complete freedom over the designs, so they can change anything within a design without limitation. It’s personalization that feels effortless.
What are some future goals for Printess? Are there any upcoming products or features you’re excited to share?
There are so many exciting things happening in Printess-world, it’s hard to choose, but we would have to say our most exciting features recently are:
Printess Magic Photobook—an AI-driven product interface that makes photobook creation effortless. It automatically selects the best images using intelligent scoring, groups them into meaningful time clusters, and arranges them using some key Printess tools, like Layout Snippets and Splitter Grids to produce stunning results. Users will have a beautifully structured photobook that follows a clear story timeline (or multiple micro-stories) that are ready to order in minutes. Customers can edit if they choose, but the magic lies in how little they have to.
We are also super excited about our new Panel UI, which was built to give your users the best possible experience while giving you complete control. Panel UI makes it easy to build responsive, product-specific interfaces all without a single line of code. The most important feature of the Panel UI is its ability to generate itself automatically and adapt individually to each template. It’s tailored specifically for every single template, both for desktop and separately for mobile. This was specifically designed so that our customers don't have to worry about this at all.
We are always talking with our customers about what new pain points they have and what features are on their “wish lists” to see if we can wave our wands to make it happen!
Why did you decide to join the Alliance? What resources have you utilized, or are you excited to learn more about?
We joined PRINTING United Alliance to strengthen our position in the global print and personalization space. As the largest trade association in the industry, the Alliance gives us access to valuable market intelligence, trusted technical resources, and a strong network of partners and peers. It also supports our goal of staying ahead of trends, aligning with industry standards, and contributing to the future of print.
Membership enhances our visibility and credibility, especially in North America, and opens the door to new opportunities through events like PRINTING United Expo. For a company like Printess, focused on innovation and scalable personalization, it’s a natural fit.
For more information on Printess, visit their website at https://www.printess.com/.