Understanding the differences between the original image, the proofing system, and the printed piece helps to improve the success of the job. Like all other aspects of four color process, the hue error and grayness of the inks can be an obstacle or a tool.

A candidate that lacks certain basic intrinsic ingredients will almost certainly guarantee failure, and employee turnover is time consuming and costly.

Unless we can create a powerful and distinct difference to the customer, we all appear to have the same product (service).

A traditional win-win partner gives you a higher probability of a longer predicted lifespan since the difficulty for competitors to break their buying habits is high.

Social media is leading the way in terms of online marketing, and its widespread use increases every day.

The ideal situation is to have two options, with concrete consequences resulting from either decision. Acquire enough quantitative and qualitative data to recognize your options and their consequences.

Essential to any successful organization is a powerful vision for its future. A powerful vision serves as a source of inspiration for the employees, unleashing their creativity, productivity and effectiveness.

Industry expert Rock LaManna breaks down the “Who, What, Where, Why and How” of smart business development for the graphic imaging community.

Nothing strengthens your customer’s sense of being in control and sense of self than being right. Strive to consistently make your customer right.

Try these five steps to consistently make good decisions on your biggest issues.