In an increasingly brand-driven marketplace, color consistency is no longer a “nice to have,” it is a fundamental requirement. Print buyers and brand owners depend on predictable, repeatable color reproduction to protect brand equity, reduce risk, and ensure confidence across every printed touchpoint. As highlighted in the article “Why G7 Master Printer Certification Matters for Print Buyers,” G7 Master certification has become a key differentiator for print service providers that demonstrate measurable control, accountability, and alignment to global print standards.
Kirkwood Printing exemplifies these qualities through its long-standing commitment to G7, having maintained G7 Master Printer status since 2010 with colorspace compliance. For more than a decade, Kirkwood has demonstrated not only technical expertise, but also a sustained investment in process control and color management that delivers consistent results across jobs, substrates, and production technologies.
G7 Master Printer certification signifies that a facility has calibrated its printing systems to a common visual appearance model, ensuring that proofs and final prints align closely regardless of press type or run length. For print buyers and brands, this means fewer surprises, smoother approvals, and greater confidence that what is approved is what will be delivered. Kirkwood’s adherence to G7 methodologies allows them to speak the same color language as their customers, designers, and brand managers, eliminating subjective interpretation and replacing it with objective, data-driven results.
Maintaining G7 Master status over time requires more than a one-time qualification. It reflects an ongoing discipline of measurement, verification, and process optimization. Kirkwood’s continued colorspace compliance underscores their ability to control tonal response, gray balance, and overall color appearance at a high level, even as technologies, materials, and customer expectations evolve. This consistency is particularly valuable for brands managing campaigns across multiple formats, where visual alignment is critical to maintaining a unified brand experience.
Print buyers seek out G7 Master Printers because certification provides reassurance. It signals that a printer has been independently evaluated, meets recognized industry tolerances, and is committed to producing predictable results. Working with a G7 Master Printer like Kirkwood reduces rework, shortens production timelines, and minimizes waste while strengthening trust between printer and client.
For brands, agencies, and print buyers who value accuracy, efficiency, and reliability, Kirkwood Printing’s G7 Master Printer status since 2010 stands as a clear indicator of excellence. It reflects a long-term commitment to industry standards and reinforces why G7 Master Printers remain the preferred choice for organizations that demand consistency and confidence in their printed communications.
Read why Kirkwood has implemented and maintained their G7 Master Certification here.
Learn more about becoming a G7 Master printer here.