The PRINTING United Alliance Glossary serves as an excellent industry terminology resource. It is the language by which we all communicate. Without it, universal understanding would be impossible.

To keep our constituents well informed about changes to the increasingly complex industry terminology, PRINTING United Alliance has developed this glossary of terms. Definitions are for general reference only. Usage may vary between companies, individuals, or national and country customs. The information presented is as accurate as the authors and editors can ascertain and PRINTING United Alliance assumes no responsibility for the use of information presented herein.
  • Heat release decal
    A decal printed face down on a special release paper to be transferred from the carrier paper to the substrate by the application of heat and pressure.
  • Hiding power (dry opacity)
    (1) Opacity; the relative ability of a coating material to hide or obscure a surface to which it has been uniformly applied; (2) The contrast ratio of a gallon of ink or a pound of pigment.
  • High performance plastic
    A plastic suitable for product designs requiring stability above 175°C (347°F).
  • High temperature adhesive
    An adhesive that will induce a bond to a hot substrate.