PRINTING United Alliance is grateful to serve its members who make such significant impacts on the printing industry. Through our Member Spotlights, we continue to recognize our members, and help our community get to know their peers better, both professionally and personally. The following is a Q&A with Rich Corvalan, VP of Sales at StickerYou.
Please provide a brief history of your company and its core mission.
Founded in 2008 and serving the promotional products industry for over a decade, StickerYou is a Toronto-based global technology leader in custom-printed, die-cut products. Our mission is to empower promotional product distributors with innovative, high-quality branding solutions backed by flexible ordering, proprietary technology and exceptional service.
StickerYou enables distributors to create custom stickers, labels, decals, transfers and other promotional products in virtually any size, shape or quantity—with no setup, die-cutting or colour fees. Supported by a creative and passionate team of over 100 employees, our dedicated promotional platform, PromotedYou.com, provides instant quotes and helpful sales tools designed specifically for distributors.
Today, thousands of distributors and customers worldwide rely on StickerYou for professional-grade products, dependable service and versatile solutions that help brands stand out.
Are there markets or industries outside of your traditional offerings you are looking to add (or have added)?
Yes—while stickers and labels remain at the core of our business, we continue to expand into innovative, high-impact products that give promotional product distributors more ways to serve their customers. Recent additions include Image Transfers, Sticker Packs, Mystery Packs, Fuzzy Stickers, Reflective Stickers, Crystal-Clear Stickers, Glow-In-The-Dark products, and eco-conscious sticker solutions.
These products allow our distributor partners to reach new markets and applications, including events and experiential marketing, retail packaging, food and beverage, hospitality, education, construction and industrial businesses, and health and wellness. Our goal is to continually broaden our product offering with unique, customizable solutions that help distributors create new revenue opportunities and deliver greater value to their customers.
Is there a recent project, campaign, or application that you worked on that stood out to you?
One of the biggest things we have seen is filling the need versus creating the want.
We had a distributor who requested a hard hat sticker for a garbage company, and that was easy…we created a reflective sticker for the hard hat and moved on. Then I asked more about the company—there were over 150 employees, from drivers, to warehouse, to office staff. The average employee time at the company was 15 years, so they were proud of where they worked. Thus, we created a fun sticker sheet that poked fun at the trash business. The customer LOVED IT, and they ended up buying 10,000 sheets to give out to the office staff, customers, trade shows, networking events, etc. They were such a hit that they are looking to reorder.
The key takeaway here is that stickers transcend being “just another promotional product.” They offer the unique potential to be tailored precisely to any given sector, target market, event, or experience, utilising engaging and fun artwork concepts to create a significantly more impactful, memorable, and interactive promotional products experience.
Are there any upcoming features or developments that your clients can look forward to?
Clients can look forward to several exciting developments in the coming months, including new product offerings and enhanced digital tools designed to make creating, quoting and ordering custom promotional products even easier. We are also exploring how emerging technologies, including AI, can improve the customer experience and provide distributors with smarter, more efficient ways to grow their businesses. While we’re not ready to share specific details yet, our partners can expect continued innovation focused on greater product choice, faster workflows and stronger sales support.
Why did you decide to join the Alliance? What resources do you plan to or have already utilized through your membership?
We rejoined the Alliance to strengthen our presence in both the print and promotional products industries. These markets are closely connected, with significant crossover in customers, products and business opportunities, making the Alliance a natural fit for our growth strategy.
Membership also gives our team access to valuable education, industry research, webinars, certifications and iLEARNING+ courses that can deepen our expertise and help us better support distributor partners. The addition of the ASI Pavilion at PRINTING United Expo was also a major benefit, creating a stronger connection between print service providers and promotional product distributors. You can visit StickerYou in the Pavilion at booth C4304.
We look forward to using the Alliance’s educational resources and events to build relationships, stay informed and identify new opportunities across both industries.
For more information on StickerYou, visit their website at https://www.stickeryou.com/.