PIA Predicts Another Favorable Year for Print in 2019 State of the Industry Report

Pittsburgh, PA--Printing Industries of America released today its 2019 State of the Industry Report providing a detailed outlook of current conditions within the printing industry from an economic, legislative, and regulatory perspective. Prepared by the Printing Industries of America's in-house experts each year, the report consists of an overview from the Center for Print Economics and Management as well as Government Affairs and Advocacy along with a potential forecast of what to expect over the course of 2019.

PIA's Center for Print Economics and Management expects the economy to continue growing at a modest pace over the course of 2019, although the risk of recession has increased as we enter the 10th year of the economic recovery. It forecasts that it will be yet another favorable year for print and printers, with total print revenues increasing around 1 to 2 percent and printers' profits holding at their historic levels. Print will continue to evolve as a media and printers will continue to transition with a diverse mix of processes, products, and ancillary services for their customers.

Print will face a wide variety of legislative and regulatory challenges in 2019. "Go paperless" initiatives are gaining momentum despite continued industry efforts to stymy their development. Costs increases related to healthcare coverage, material goods, and other operational expenses remain at the forefront of trade policy and legislative talks on Capitol Hill.

A free copy of the report may be obtained at www.printing.org/stateoftheindustry.


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Printing Industry Market Atlas

This report is a first step toward building an economic profile of the American printing industry. Sources include both U.S. Census Bureau data and the results of proprietary PRINTING United Alliance/NAPCO research studies.Data is organized by North American Industry Classification System (NAICS) code. An explanation of the codes is on page 8.The broadest NAICS definition of printing, NAICS 323: Printing and Related Support Activities, is covered first. Number of establishments, number of employees, and annual payroll are presented at the national, regional, state, and county levels to pinpoint the location of printing activity and from 2019 (most recently published) back five years to capture trends. Estimates for 2020 are included to approximate the effects of the COVID-19 crisis.Date for narrower definitions of printing, such as NAICS 32311: Commercial Printing Screen and NAICS 323117: Books Printing, come next.We also begin to account for companies that print but do not consider printing their primary business. Direct mail printers who also create marketing campaigns for clients, graphic and sign producers who manufacture the substrates on which they print, and a range of package printers/converters are examples. These companies are not included in NAICS 323. Identifying them — their numbers are growing — is a primary goal of this research.PRINTING United Alliance members can download the full report below. If you have questions, please contact us at ResearchTeam@printing.org.Login to Download the Full Report