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Summary:
This report is based on a survey of 73 apparel decoration companies. Topics include how sales, operating costs, prices, and profitability are trending, how apparel decorators plan to turn the disruption created by recent tariff policies into opportunity, print-on-demand sales expectations, and sustainability practices, benefits, and obstacles. “Must-do’s,” or actions apparel decoration companies of any type or size can take to build competitive advantage include scoring opportunities for best fit, maintaining a progress scorecard, and following eight essential steps for AI success.
Companies surveyed have annual sales (all sources) ranging from less than $250,000 to more than $20 million and offer a wide range of decoration technologies, including screen printing, embroidery, direct-to-film, direct-to-garment, and heat-transfer vinyl. Nearly two-thirds have diversified beyond apparel decoration, primarily into promotional product imprinting and graphic and sign (wide-format) production.
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