Podcast of Converge Conference keynoter, Mark Stevens, Discussing How Printers Can Assist Customers with ROI-based Marketing

Mark Stevens Podcast

Mark Stevens, keynote speaker at the upcoming Printing Industries of America Converge Conference (November 8-10 in Orlando) is president of MSCO and one of the nation’s experts in ROI-based marketing. He is also the author of many books, including Your Marketing Sucks, which challenges marketers' conventional wisdom in favor of new tactics. His blog, "Unconventional Thinking," was recently named in the Top 10 of all marketing-related blogs.

In this brief, six-minute podcast, Stevens discusses:

• The concept of Extreme Marketing, a phrase he coined to define the process by which you can (a) determine how every marketing dollar can be spent most effectively, and (b) receive a positive return on your investment.
• How the new breed of printer offering cross-media marketing support services can move their customers toward an ROI-based marketing strategy.
• How printers can shed their image of being “just a printer.”

Please visit www.printing.org/converge to learn more about Stevens and the Converge Conference. The conference provides advice and ideas to printers that are creating customer value by integrating the components of conventional and digital print, Web technology, automated workflow, personalized and cross-media campaigns, social networking, and more.