Validate the Investment of Your Professional Development

2012 Color Management Conference Talking Points

Planning for Your Immersion in the Color Management Event of the Year

If you are like most employees, when you want to approach your supervisor about investing in your professional development, you probably often feel, “My supervisor will never approve this, so I won’t even present my case.” Try following this simple two-step process to convince your employer:

  • Step I: Validate the INVESTMENT of your professional development
  • Step II: Underline the BENEFITS of attending the 2012 Color Management Conference

Step I: Validate the INVESTMENT of your professional development

Selling your supervisor on supporting your professional development is a skill. It’s all in the position of your thinking. You have to really believe that you are worth investing in and that you and your supervisor will both win big with this investment. Professional development is an investment, not cost.

Your mindset must be that the Color Management Conference is a great program that will help you to further your advancement as the color management champion and a more valuable employee. How will you convince your leadership that they too will benefit from your learning?

  1. Know exactly what you want to accomplish by attending the conference.
  2. What key selling points would be important to your supervisor? See Step II: Underline the BENEFITS of attending the 2012 Color Management Conference.
  3. Learn what motivates your supervisor—is it the ROI, the skills you will develop, or learning from an acclaimed expert in the industry? Determine what you can learn that will benefit your company and, more importantly, your key accounts.
  4. Show your supervisor the long-term payoff. Often executives look at the number of days you will be out of the office—help them see that while you may be out of the plant for three days, you will gain skills and knowledge that will take you, and them, into the future.
  5. Keep in mind the format you will use to present your case. Try to gauge your supervisor’s communication style preference. Does your supervisor prefer information short and to the point, or does your supervisor like details? Will a quick memo be good, or is a person-to-person discussion better?
  6. List the specific topics that will be covered and how they tie in to your job or future work. A worksheet template is attached for goal planning assistance.
  7. Tie key learning points to your professional development plans for the year and goals for your department.
  8. If your supervisor says no, sincerely ask your supervisor why he or she believes this is not a good investment. You may be able to counter that perception.
  9. Emphasize the benefits of networking with peers and learning from others in the profession from a variety of industries and different parts of our world.
  10. Negotiate if necessary. Ask your supervisor to cover the cost of the registration and hotel and you’ll pay your airfare. Be creative!

Most of the time, individuals tell me they can’t attend a program because of budget cuts—sometimes it really is a budget issue. Other times, it’s just a lack of showing the executive the ROI. Have the courage to go after what you want. That in itself is a learning experience.

2012 Color Management Conference Worksheet Template

Session/Speaker Name Key Points My Goal/Objective

Pre-Conference Session II
ROI Using Color Management

Propose solutions that make sense for the organization and demonstrate ROI


Computer Lab 2
Display Calibration and Profiling for Soft Proofing
Joe Marin
Dave Dezzutti

Practical applications in a hands-on, how-to training atmosphere


Published on Friday, July 13, 2012 (updated 05/30/2014)

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