VISION 3 SUMMIT TO DEMONSTATE THE POWER OF PRINT
Attendees to Learn the Facts on the Sustainability and Effectiveness of Print in Today's Communications Mix
Reston, VA - Even in this age of electronic options, print remains the backbone of business communication. Despite some uninformed naysayers, it also is sustainable, renewable, recyclable, and highly effective. Attendees at the Vision 3 Summit, coming February 19-22, 2012 to the Marco Island Marriott in Marco Island, Florida will have the opportunity to hear more about the power and sustainability of print, and also how to more effectively promote print to their customers.
"The graphic communications industry must champion not only the effectiveness of print but also our industry's commitment to sustainability," said Michael Makin, CEO of Printing Industries of America, who will moderate the Power of Print Panel Discussion on day two of the conference. "While print is both highly effective and very sustainable, it can also complement and enhance the evolving array of electronic communications."
Panelists for the session will include Ben Cooper, executive director of the Print Council, Bob Lindgren, president of Printing Industries Association of Southern California, and Kerry Stackpole, president of the Printing & Graphics Association MidAtlantic.
In his role as executive director, Cooper has led the Print Council in building the industry's first print marketing alliance. Under Lindgren's leadership, the Southern California association created and launched the highly successful "Choose Print" campaign. Stackpole is the architect of the "Print Grows Trees" education campaign.
Augmenting the Power of Print Panel Discussion will be a "Why Print is Sustainable" presentation by Gary Jones, Printing Industries of America assistant VP of Environmental, Health, and Safety Affairs. "You need to know not only what to say about print, but how to say it so that it resonates with your customers," said Jones. "You must also know the vehicles available to market the value of print, and the resources you can use to promote print as a sustainable communications medium."
The Vision 3 Summit is sponsored by NAPL, NPES and Printing Industries of America. For complete information about the Vision 3 Summit, and to register, visit: www.vision3summit.org. For conference updates and news, follow the Vision 3 Summit community online at: Facebook.com/Vision3Summit and twitter.com/Vision3Summit.
Chartered in 1933, the National Association for Printing Leadership (NAPL) is a not-for-profit business management association representing companies in the $100 billion graphic communications industry. NAPL's comprehensive slate of business-building solutions provides company leaders with management tools that enable them to make informed business decisions in an ever-changing market environment. For more information on NAPL or its affiliated association, NAQP visit: www.napl.org or phone: 800/642-6275.
NPES is a U.S. trade association representing more than 400 companies that manufacture and distribute equipment, software and supplies used across the workflow of printing, publishing and converting processes. NPES is a co-sponsor of the international PRINT show and GRAPH EXPO-the largest and most comprehensive prepress, printing, converting, package printing, binding and finishing, mailing and fulfillment, and offset and digital equipment trade show and conference in the Americas. For complete information about the association, its programs and member companies visit: www.npes.org or phone: 703/264-7200.
About Printing Industries of America
Printing Industries of America is the world's largest graphic arts trade association, representing an industry with more than one million employees. It serves the interests of more than 10,000 member companies. Together with its nationwide affiliate network, Printing Industries of America delivers products and services that enhance the growth, efficiency, and profitability of its members and the graphic communications industry through advocacy, education, research, and technical information. For complete information about the association, its programs and member companies visit: www.printing.org or phone: 800/910-4283.