Omnichannel Automation: Bridging Print and Digital, and Enriching the Customer Experience

Details

Document ID: 
190124
Author(s): 
Josie Stein, David Baldaro, and Idan Youval
Year: 
2019
Pages: 
5

Pricing

Digital, Non-Member: 
$20.00
Photo, Member: 
$15.00
Photo, Non-Member: 
$30.00

Abstract

This paper will examine what is omnichannel marketing; what are the challenges faced by marketers who are creating communications campaigns that span multiple print and digital channels; and how omnichannel marketing automation can solve many of the challenges faced by marketers and enterprises, both in terms of campaign production and execution as well as optimizing the customer experience.

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