Accurate Prototyping and Proofing


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Bruce Brown and Allie Specht


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Over the past few years, proofing and prototyping have seen a fundamental change in the way things are done. With creative capabilities expanding, and an industry-wide need to drive down costs, traditional proofing methods have become more and more difficult to sustain. Past solutions have relied on expensive laser transfer systems to prototype and proof. However, the high prices to keep and maintain the hardware, software and materials often make these systems cost prohibitive. Additionally, key system features (such as in-line die-cutting or spot varnishes) are not available, which creates a deficit in full prototyping capabilities and in final production accuracy.

An alternative, more cost-effective, system would be the aqueous ink jet solution; however, a standard aqueous inkjet solution is not without its own limitations. Similar to the laser transfer system, the aqueous ink jet solution lacks the full prototyping capabilities needed to provide the full visual experience, and it is also limited to its substrate selection. In addition, the proof is constrained to be a color proxy because actual production stock cannot be used in this prototyping process, forcing prototypes to rely on paper white simulations to represent color.

In response to this, CGS developed ORIS Flex Pack // Web Visualizer, a system that combines virtual, on-screen visualization with complimentary hard-copy output. This complete solution was created to meet the demands not yet satisfied by other systems and to bring a new level of control to prototyping that has never been seen before.

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