Studies on the Social Judgment of Paper-based Communication in a Special Environment

Details

Document ID: 
170369
Author(s): 
Csaba Horvath and Erzsébet Novotny
Year: 
2017
Pages: 
7

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Digital, Non-Member: 
$20.00
Photo, Member: 
$15.00
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$30.00

Abstract

At the Obuda University, the Faculty of Light Industry and Environmental Engineering has a distinctive educational feature. They concurrently educate environmental engineers, as well as light industry engineers with specialization in printing and paper-related technologies. The researchers have examined how in this environment the opinions and attitudes of the environmental engineers studying at the Faculty change in connection with paper-based communication. Conclusions concerning the marketing actions that are capable of efficiently influencing changes in the attitude of the society have also been drawn for the popularization of printed communication.

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