There is a growing market for outdoor and retail advertising utilizing vinyl, film, or fabric as advertising look for unique ways to communicate brand message. A proper point of purchase (POP) display catches eye with strong wording and colorful branding. Vinyl, film, and fabric service customers with a range of applications at an affordable price, together with benefits of protecting digital output from abrasion, providing greater longevity, and aiding installation. Most media used for POP display are not paper-based substrates. The key to achieving the best quality color reproduction of POP display media is to combine the right equipment, software, and media. To examine the color reproduction capability of POP display media, sets of printed samples were prepared. Five commercially available display media (eco-friendly and traditional) were used. It was found that, the print combination of HP Designjet Z2100 printer with glossy paper setting produced largest color gamut with tested display media. However, the Epson Stylus Pro 4800 printer with matte paper setting was most capable of producing consistent color gamut for display media such as DuPont Tyvek, Polypripylene, and Satin Cloth. For the Eco-friendly display media, the highest gamut volume can be achieved when using HP Designjet Z2100 printer with glossy paper setting and DuPont Tyvek display media. For the Vinyl display media, the highest gamut volume can be achieved when using HP Designjet Z2100 printer with glossy paper setting and AqualVinyl display media.