Details:
Summary:
The wide-format sign and display graphics market depends on strong alignment between buyer expectations and provider capabilities. To better understand this dynamic, NAPCO Research surveyed both groups to examine trends in investment, purchasing, and demand. The study also explored the impact of COVID-19, provider selection criteria, technology use like online ordering, and overall market shifts.
Key findings show steady or growing spending, with 91% of providers expecting sales growth. Buyers value print quality and customer care over price, with fast turnaround times and eco-friendly practices also important. Hiring remains a major challenge for providers, and most work is expected within 24 hours to three days. Buyers use both print and digital signage and rely on referrals and multiple sources to stay informed about trends and technologies.