Details:
Summary:
The PRINTING United Alliance’s State of the Decorated Apparel Industry Report, Winter 2026 (SODA), provides an overview of the current business conditions for apparel decorators. The report is based on responses from 68 participating companies and highlights the key challenges and opportunities affecting the industry.
The participating companies represent a wide range of business sizes. Annual sales from all revenue sources range from less than $250,000 to more than $20 million. The respondents are geographically diverse, with companies located across the United States and one respondent from Canada. Most participating companies use multiple in-house decoration technologies in their operations.
The report analyzes several important industry indicators. These include trends in sales, operating costs, prices, and profitability during the first three quarters of 2025, as well as expectations for business conditions in 2026. It also examines topics such as the impact of tariffs, capital investment plans and objectives, major business risks, print-on-demand sales and profitability, and sustainability practices, including their benefits and challenges.
This report is generously sponsor by DuPont Artistri.
PRINTING United Alliance members can download the full report below. If you have any questions, please contact us at ResearchTeam@printing.org.
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