Details:
Summary:
PRINTING United Alliance’s State of Decorated Apparel (SODA) Survey Spring 2024 presents an overview of the findings from 72 companies in the decorated apparel industry.
The survey explores various critical business aspects, including trends in sales, operating cost inflation, prices, and pretax profitability through the first quarter of 2024, as well as expectations for the entire year. It also explores products with the most growth potential, strategies apparel decorators plan to improve upon this year compared to last year, and the next big disruptor in apparel decoration. Additionally, the report delves into the analog-to-digital transition and print-ondemand services, including details on who is offering these services and their projected sales for 2024.