Details:
Summary:
An overview of evolving print buyer expectations, purchasing priorities, and trends shaping print procurement. The report examines key factors influencing print provider selection, including competitive pricing, customer service, digital printing capabilities, personalization, print enhancements, and online ordering. It also explores how buyers are responding to rising postal costs, improving efficiency of mailing, and using technology to streamline purchasing and manage costs.
Based on insights from 207 communication buyers, the report highlights changing buyer demographics, purchasing responsibilities, and opportunities for print service providers to strengthen customer relationships and remain competitive.
The Executive Summary is available for everyone to download. PRINTING United Alliance members can download the full report below. If you have any questions, please contact us at ResearchTeam@printing.org.
Members Can Access the Full Report for FREE:
Login to Download the Full Report