Digital Printing for Packaging: Corrugated Converters. How and Why Decisions are Made

Details:

Year: 2018
Pages: 40

Summary:

SGIA and Karstedt Partners researched the decision-making and evaluation processes corrugated converters go through to make their digital investment. What value does digital bring to the corrugated market? Why do some converters invest while others do not? What drives the adoption? Is digital investment the only way to connect to digital? What are the current developments in the industry that drive converters’ decision making from the tactical to the strategic level. The study provides insight about the process of digital adoption for corrugated packagers.


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