Digital Packaging: The Pursuit of Prosperity

The package printing industry has moved beyond digital adoption and is now leveraging the technology for strategic growth. Digital printing has become mainstream across labels, folding cartons, flexible packaging, and corrugated segments. Converters face challenges like fast turnarounds, increased SKUs, and color consistency, but digital solutions help address these. Key benefits include faster delivery, reduced tooling costs, and optimized equipment use. Though digital still represents a small portion of total output, its value is growing, with converters expecting continued sales increases. Over 90% of brand owners now use digitally printed packaging, citing benefits like short-run cost efficiency, speed to market, and design flexibility.