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Summary:
The PRINTING United Alliance Commercial Printing Report, Summer 2026, part of the Print Business Outlook Series, draws on insights from 151 participants in our spring 2026 State of the Industry Survey whose primary business is commercial printing. Participants offer a wide range of commercial printing products, including direct mail, marketing collateral, publications, directories, books, and statements, with annual sales ranging from under $500,000 to more than $300 million.
This report summarizes how commercial printers performed in 2025 and so far in 2026, focusing on sales, operating cost inflation, pricing, real sales, profitability, and current and expected business conditions. Additionally, it examines key trends in client purchasing habits, including demand for faster job turns, shorter press runs, and growing price sensitivity. The report also explores the growing role of services in addition to printing and how much commercial printers invest in capital equipment, hardware, and software.
The Executive Summary is available for everyone to download. PRINTING United Alliance members can download the full report below. If you have any questions, please contact us at ResearchTeam@printing.org.
Executive Summary
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