Approach
At Alliance Insights, we partner with our clients to identify their unique business challenges and develop custom research solutions that enable deeply informed decision-making and deliver results. The flowchart below provides a general outline of our approach to custom research engagements.
Discovery
- Discovery call to talk through business problem
- Design research solution to address needs
- Provide formal proposal documenting research approach and project parameters
- Follow-up call to review proposal
Execution
Research team proceeds with program including steps such as:
- Targeted survey to our 700k+ audience
- In-depth interviews with industry professionals
- Focus groups
- Competitive/technology benchmarking
Delivery
- Analyze research data and identify key insights
- Deliverable options include:
- Professionally laid out report or white paper
- Infographic
- Presentation
- Webinar
- Podcast
- Video
- Training
Distribution
- Distribute research or report to our audience and deliver leads
- Distribution options include:
- Email blasts
- Website placement
- Articles or Enewsletter placement
- Social Media
- Events
Membership Questions?
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