Capitalizing on the Convergence Between Print and Promo

Promotional products is a booming industry. From important stats to key verticals, learn how the recent partnership between PRINTING United Alliance and ASI can help your company navigate the promo space.

Whether you call it swag, branded merch, promo, or something else, chances are you already have — and love — something from the $26.1 billion-and-growing promotional products industry. Maybe it’s a super-soft T-shirt from your favorite band taking pride of place in your closet. Perhaps it’s the clicky pen you’ve been “borrowing” from your bank for the last year and a …

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