Why G7+™ for Brands, Print Buyers and Creatives?

If all print products have the same gray balance and neutral appearance defined by G7+, they will look remarkably alike to the human eye, a key component in effective brand quality management.

What Is G7+?

G7+ is an expanded specification that augments classic G7® with new logic, algorithms, and features, but with a similar overall appearance. G7+ is designed to work equally well with all printing technologies and offers increased value and effectiveness for a wider range of markets and applications while preserving the value of existing G7 workflows. G7+ maintains the features, benefits, and general appearance of G7 but with more accurate gray balance, improved tonality, and better performance in unusual printing conditions.

What Are the Benefits of G7+?

G7+ enhances the legacy G7 methodology, which now serves as the baseline for several widely adopted print and color global standards, to provide optimal color alignment across traditional commercial print, packaging, and new digital print technology and workflows for consistency across all print production processes. Since its introduction in 2005, G7 has revolutionized the ease, quality, and efficiency of most 4-color printing methods, including offset, flexo, toner, and gravure. G7+ is optimized to:

  • Provide more precise ICC profile accuracy, especially in high-density inkjet printing and richly saturated colors.
  • Provide a consistent neutral print density across print production, including low dynamic range systems like textiles, newsprint, and industrial printing.
  • Factor in SCCA (Substrate-Corrected-Colorimetric Aims) for gray balance compliance.

What Does G7+ Mean for Me as a Brand or Print Buyer?

  • G7+ is an improved calibration specification that enhances the benefits of G7 at a technical level, without introducing major appearance changes in traditional packaging and print workflows.
  • If your work with leading G7 Master printers includes inkjet, wide-format, textiles, newsprint, and industrial printing, you know these PRINTING United Alliance certified print service providers provide color quality and consistency. G7+ Master printers will print better color through higher control of high-density printing and richly saturated colors. More natural contrast and flesh tones are also possible with updated tonality algorithms for color calculation during file separation and ICC color management.

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