SEO Basics

SEO Basics

Search engine optimization (SEO) and marketing are very tightly integrated. A Google search is a query to connect with your business--and the result of that search is your online marketing effort. You don't need to be an expert to have a great performing website when it comes to being found via an Internet search. SEO Basics will cover (without all of the technical jargon) everything you need to know to assess, modify, and optimize your website so that you're getting the best possible results when a prospective client searches for your business online!

Time to complete: 1.5 hours for the course and knowledge assessments.

You will learn

  • How to assess your current website for SEO: Can you update or should you start over?
  • What message should your website convey to get new business?
  • Why mobile-optimized sites are critical to local SEO
  • How to make sure your site shows up in local search
  • How to properly optimize YouTube videos for search
  • How to incorporate Google Authorship with the content you create
  • Google TrustRank and what it means to you and your website
  • Ten steps to successful SEO

Joe Marin

Joe Marin
Printing Industries of America

Joe Marin is Vice President, Education and Training for Printing Industries of America. Joe is one of the industry's leading voices on digital technologies, including all things related to succeeding in a digital print environment. He is a veteran speaker at GRAPH EXPO and other venues on color management, PDF workflow, preparing print-ready files, web-to-print, and business-related issues. Joe also develops, presents, and consults on integrated print technologies such as augmented reality, mobile website development, and search engine optimization and marketing. Joe has developed custom training programs for major industry manufacturers and suppliers and managed both the NPES Teachers Update and Conference. He is the author of the Prepress Skills Training Program, Process Control Primer, Digital Prepress Primer, and co-author of The PDF Print Production Guide, all published by Printing Industries Press.

Prior to joining Printing Industries of America, Joe was a production solutions consultant with Konica Minolta, and in a former role, manager of training programs for PIA. Joe also worked in the prepress departments of several Pittsburgh-area printing companies. He holds a Bachelor's Degree in Graphic Communications from California University of Pennsylvania.