Digital enhancement is the digital application of spot colors, spot varnish, dimensional varnish, foil, or other effects to printed material. For years we've known that a consumer's experience is not just visual--it includes other senses, including our sense of touch. For the customer, it's all about getting attention and response. A customized piece that contains varnish, foil, white ink, and other digital effects creates an undeniable connection and adds value to the printed piece. In this course, you will learn all about digital enhancement options that cut through the marketing noise and discover how to properly create these files for print. Sample job files are also included so learners can follow along with hands-on exercises.
Time to complete: 1 hour for the course and knowledge assessments.
You will learn
- Digital enhancement fundamentals
- Why you should incorporate digital enhancements in your print projects
- Best practices for use
- How to create spot varnish and foil effects using layers, filters, and actions
- How to create a PDF file that includes the digital enhancement effects needed for print production
Joe Marin is Vice President, Education and Training for Printing Industries of America. Joe is one of the industry's leading voices on digital technologies, including all things related to succeeding in a digital print environment. He is a veteran speaker at GRAPH EXPO and other venues on color management, PDF workflow, preparing print-ready files, web-to-print, and business-related issues. Joe also develops, presents, and consults on integrated print technologies such as augmented reality, mobile website development, and search engine optimization and marketing. Joe has developed custom training programs for major industry manufacturers and suppliers and managed both the NPES Teachers Update and Conference. He is the author of the Prepress Skills Training Program, Process Control Primer, Digital Prepress Primer, and co-author of The PDF Print Production Guide, all published by Printing Industries Press.
Prior to joining Printing Industries of America, Joe was a production solutions consultant with Konica Minolta, and in a former role, manager of training programs for PIA. Joe also worked in the prepress departments of several Pittsburgh-area printing companies. He holds a Bachelor's Degree in Graphic Communications from California University of Pennsylvania.