Bill Farquharson is a sales trainer specific to the Graphic Arts. More than just someone who teaches, he has sold print, labels, digital print, and promotional products over the course of his 37-year career in sales. Bill is a columnist for Printing Impressions magazine, their leading blogger, and the author of two books: The 25 Best Print Sales Tips Ever! and Who's Making Money at Digital/Inkjet Printing...and How? which he cowrote with...
Kelly Mallozzi has sold print and digital as well as the equipment itself. She understands the challenges salespeople face and creates content, writes a blog, and mentors salespeople through coaching. Kelly is also the co-author of the book titled Who's Making Money at Digital/Inkjet Printing...and How?