How to Train Your Client: Productive Feedback & Turning Criticism into Buy-in

Event Type: 
Event Date: 
Thursday, March 29, 2018 - 2:00pm to 2:45pm
How to Train Your Client: Productive Feedback & Turning Criticism into Buy-in

Free for Printing Industries of America Members
$39 for non-members

Webinar Overview

It's a scenario we've all been through: you send a file to a client and instead of getting the feedback you need to move forward, you get useless suggestions on where to edit, what to change, and what to try. Why does this happen? Why can't our clients stay on task and answer the questions we need answered, instead going off on a tangent or critiquing areas that are obviously still in draft mode?

Quite simply, you haven't trained your clients--yet.

You Will Learn:

  • The difference between brainstorming, feedback, criticism, and critique
  • The different phases of the buy-in cycle and how to manage clients - and yourself and your staff - at each stage
  • How to identify and resolve miscommunication quickly and efficiently
  • How to manage complicated emotions & investments when projects go awry
  • The detriments of positional bargaining and how to separate people from problems (How to negotiate an agreement without giving in)
  • How to preserve relationships in the face of conflict
  • How to ask for what you really want
  • How to create productive buy-in and efficiently move the project forward

Who Should Attend

  • Designers
  • Prepress professionals
  • CSRs
  • Business owners
  • Anyone who works with the public on a daily basis and/or is responsible for moving projects through the pipeline in a timely manner

Webinar Presenter

Jennie Jerome
CEO & Strategic Thought Partner