The WOW Factor–Digital Embellishment Effects, Techniques, and Best Practices

Event Type: 
Event Date: 
Thursday, November 29, 2018 - 2:00pm to 3:00pm

Webinar Overview

Research has shown that that a consumer's experience is not just visual--it includes other senses, including our sense of touch. For the customer, it's all about getting attention and response. Digital embellishment can add WOW to print with the digital application of spot colors, spot varnish, dimensional varnish, foil, or other effects. Attend this webinar and learn how to create an undeniable connection that adds value to the printed piece!

You Will Learn

  • Digital embellishment effects and options
  • Why you should incorporate digital embellishment in your print projects
  • Best practices for use
  • How to create spot varnish and foil effects using layers, filters, and actions
  • How to create a PDF file that includes the digital embellishment effects needed for print production

Who Should Attend

  • Designers
  • Prepress professionals
  • Salespeople
  • Anyone who wants to know how to add more WOW to print!

Webinar Presenter

Joe Marin
Vice President, Education and Training
Printing Industries of America