Sustainable Marketing and Operations Tactics that Increase Sales and Reduce Costs

Event Type: 
Event Date: 
Thursday, August 1, 2019 - 2:00pm to 3:00pm

It's a challenge to "green up" the image of a business segment that is, by its nature, paper-intensive. also tricky to communicate sustainable initiatives without being accused of phony green washing.

Here in the twenty-first century, every business is expected to make good faith efforts toward being less of a burden on the environment. Being more sustainable and communicating sustainability effectively are necessary for the survival of your business. The younger generations that are steadily becoming C-suite decision makers not only expect but will demand some kind of sustainability program or policy from their vendors or corporate partners. Businesses that accept and embrace the challenge will have an easier time maintaining market share as well as attracting and keeping young, talented employees.

The good news is that there are a number of things that printing companies can do now that save money and address these expectations while also communicating good faith intentions and results. This webinar will address a number of strategies and tactics that printing companies can implement to navigate these waters.

This webinar will discuss:

  • Survey data of different demo/psycho groups and their attitudes toward corporate social responsibility (CSR)
  • What to absolutely not say or do when it comes to sustainability
  • Replanting trees in a low-cost and sustainable manner as a simple and easily communicated policy
  • Clean energy options that save money
  • Certification of supply chain
  • On-site recycling initiatives

Who should attend:

  • Owners
  • Sales Managers
  • Marketing Directors
  • HR Professionals

Webinar Presenter

Hank Dearden III
Executive Director
ForestPlanet, Inc.