Thrill-Seeking Color Measurement: Going Beyond Paper to Quantify Color on Textiles, Direct to Product, Plastics, Metals, and Liquids
Online
Webinar
Aug. 21, 2024 • 2:00 PM - 3:00 PM EST
OVERVIEW
ABOUT:
Color measurement beyond paper presents challenges, including high traditional instrument costs, aperture size requirements, and the debate of flat vs. object measurement. This sector has long been hindered by high entry costs, resulting in suboptimal adoption and poor product color quality. New technology has simplified and reduced the cost of measuring color on challenging substrates. This webinar explores instrument selection, measurement locations, and brand requirements' influence on product measurement. Gain a better understanding of choosing the right device for each substrate and improving product quality in challenging manufacturing scenarios where achieving controlled color has been difficult.
WHO'S THIS FOR: Production Managers, Creative Teams, Device Operators, General Managers, Color Managers
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