Buying Behavior Explained: How to Keep Customers Coming Back

Online
Webinar
Mar. 25, 2015 • 4:00 AM UEST

OVERVIEW

ABOUT:

Archived SGIA Webinar: Using original research from Impact Consulting Psychologists, this presentation explores the psychological triggers that influence purchasing decisions, and how you can leverage these to build trust between yourself — the provider — and your customers. We look at the importance of building trust, and practical suggestions for doing so, backed up with examples, statistics and a charismatic speaker who comes with over 25 years’ experience. You will learn the role cognitive dissonance has on buying behavior, how to build trust between provider and purchaser, and the importance of capturing and leveraging customer data.