Virtual Conference Week | September 21-25, 2020 | 2:00 p.m. to 3:00 p.m. Eastern Time, Daily

$99 PRINTING United Alliance Members | $149 Non-members

Register now!

Get Color Ready!

In a perfect world, the color you print for your customers is always accurate, and they're always completely delighted with the final product. In reality, we know that this isn't always the case. Getting control over color, setting the right expectations, and producing repeatable, predictable color results is a challenge. The final printed product is influenced by many factors--from perception to communication to production variables and more!

The PRINTING United Alliance Color Ready! event will give anyone involved in the color printing supply chain a convenient, powerful, and practical learning experience. You'll get valuable and actionable ideas and techniques that will help you get better control over the color you print.

Up your color knowledge--get Color Ready! and register today!

You Will Learn...

  • The behavioral and technical variables that impact color reproduction
  • How to reduce time- and profit-sucking color communication errors
  • The no-nonsense approach to assessing and correcting color images
  • How to get the right color from the native application to PDF
  • How to manage custom and spot colors reliably

Who Should Attend

  • Anyone involved with color throughout the lifecycle of a printed job
  • Salespeople and CSRs who want a better understanding of color to improve communication with their internal and external customers
  • Designers who want to communicate color more effectively with their printers/customers and produce outstanding color
  • Prepress professionals who want a deeper understanding of color theory, correction, and reproduction


Color Ready! 2020 will be presented in five one-hour sessions over five days via GoToWebinar, an easy-to-use web conferencing platform. Attendees can participate from the comfort of their office, using their computer or tablet to watch presentation content and listen via their phone or computer speakers. Throughout the interactive event--attendees can ask questions and receive answers throughout. Specific login instructions will be provided upon registration.

Speakers & Schedule


Monday, September 21, 2020

2:00-3:00 p.m. EDT

Color Foundations

Don Hutcheson, President, HutchColor, LLC

We all perceive color differently and we all have different ideas of what is good and bad color reproduction. Lighting dramatically impacts the color we see, and there are limitations to the colors we can produce in print. Color is both psychological and scientific--in this session, you'll get a solid overview of color theory, color viewing, color perception, what's possible and what's not when it comes to color, and so much more!

What you'll learn:

  • The theory of color and color vision
  • Color spaces and gamut considerations
  • How viewing conditions affect color, and why you shouldn't over-react when it does
  • Color reproduction, what's possible, what's not, and how to be happy anyway

Tuesday, September 22, 2020

2:00-3:00 p.m. EDT

Assessing and Communicating Color

Joe Marin, Senior Vice President, Education and Training, PRINTING United Alliance
Ray Weiss, Director of Digital Print Programs, PRINTING United Alliance

Do you know how to quickly, accurately, and effectively assess and communicate the color that you see? Whether you're a brand owner, a designer, or a printer, you need to be able to identify color problems and communicate them with accuracy to your internal and external customers. In this session, learn how to scientifically and visually evaluate color using proper, precise color terminology that will reduce communication errors, job rework, and turnaround time.

What you'll learn:

  • The three ways color goes wrong and how to identify them
  • Proper terminology and how to communicate color effectively
  • How to evaluate color visually through examples
  • How to evaluate color scientifically with measurement devices

Wednesday, September 23, 2020

2:00-3:00 p.m. EDT

Color Correction Made Easy

Ben Starr, Director of Technology, Color Management Group

Too dark, too light, and color casts, oh my! How good can you make a bad image look using tools in Photoshop? Yes, Photoshop has dozens of powerful tools that you can use to manipulate color--but you only need to know how to use a few to get great looking images. Learn how to quickly assess and color correct images to get the best possible color output for print production.

What you'll learn:

  • Tips and tools to get the best images in Photoshop
  • Why and how to color correct in the RGB color space
  • How to get the very best, most natural flesh tones

Thursday, September 24, 2020

2:00-3:00 p.m. EDT

Getting the Right Color in PDFs

Birgit Plautz, Manager of Technical Services, GMG Americas

When it comes to color, how perfect are the PDFs you're creating for print? Outstanding color reproduction starts with great images and solid native files--but when you choose one wrong setting when creating the PDF, your outstanding color will be ruined. In this session, learn all about Adobe CC PDF color settings, what each does, and how they can change color reproduction and accuracy.

What you'll learn:

  • Why outstanding color begins with native files
  • Adobe CC "canned" PDF presets and how they impact color
  • PDF standards, color settings, what each setting is, and what it does
  • Solid starting points for PDF settings for digital and offset printing

Friday, September 25, 2020

2:00-3:00 p.m. EDT

Managing Spot Colors in a Digital World

Dan Gillespie, Director of Technical Services, Alder Color Solutions

One of the most powerful features in any RIP software is the ability to manage spot colors. Learn how to create custom spot colors and manage existing Pantone spot colors to get the best reproduction possible from your RIP. Learn how to troubleshoot for those times that a customer has made a mess of things. Use your printer's full gamut and hit spot colors that you may have thought were out of reach.

What you'll learn:

  • Understanding Pantone spot colors and limitations with digital printing
  • Defining spot colors to match your design files with your RIP
  • Getting the best match using your printer's full gamut
  • How to match custom colors using spot colors

Reserve my spot for Color Ready!


About the Presenters

Don Hutcheson, President, HutchColor, LLC

With over 40 years of experience in photography, design, prepress, printing, and color science, Don Hutcheson has pioneered many techniques we now take for granted, like RGB workflows, soft proofing, extended-gamut printing, and digital proofing. In 1995 he started the world's first color management consultancy, HutchColor, LLC, to bring the concept of ICC color management to professional graphic users.

Today he continues to train the world's top printers, publishers, agencies, photographers, and designers through private consulting and public conferences. In 2006 as chair of the IDEAlliance GRACoL committee, Don used his own Proof-to-Press calibration method (now known as "G7(r)") to produce the current GRACoL and SWOP data sets. Since then G7 has made standardized printing and proofing easier and more accessible to thousands of printers and print buyers world-wide.

Joe Marin, Senior Vice President, Education and Training, PRINTING United Alliance

Joe Marin is Senior Vice President, Education and Training at PRINTING United Alliance and is passionate about helping people learn, advance, and grow. He has spent the majority of his career in the printing industry and is one of the leading voices on digital technologies, including all things related to succeeding in a digital print environment. Joe developed and manages the iLearning Center eLearning platform--the industry's go-to resource for online education--and has authored many of the courses found there. While managing learning and education is his primary job function by day, Joe also can be found racing at autocross events or attending classic car shows.

Ray Weiss, Director of Digital Print Programs, PRINTING United Alliance

Ray Weiss, Director of Digital Print Programs for PRINTING United Alliance, joined the Association in 2014. He provides solutions and technical information on digital printing as well as digital equipment, materials, and vendor referrals. He oversees several workshops along with the association's digital equipment evaluation program. Ray is project manager for both the PDAA Certification program and Digital Color Professional certification program and is an instructor for the Color Management Boot Camps. Ray is a regular contributor to the association's Journal and won the 2016 Swormstedt Award for Best in Class writing in the Digital Printing category. His 25+ year career in the graphics industry has spanned owning his own prepress and offset business to digital wide format sales, training, support, and service. Ray has extensive experience in color management and worked closely with the Smithsonian Institution to implement a color managed workflow in their Exhibits department.

Ben Starr, Director of Technology, Color Management Group

Ben Starr is a Director of Technology for Color Management Group, with a BS in Printing Management from Western Michigan University. For over 10 years he has provided color and workflow installation and training services for many leading creative agencies, pre-media, and print production facilities. Ben has also had several opportunities to work in color management research and development, and some of the findings from this research has been published in various industry publications. Additionally, Ben's research has yielded new efficiencies at the companies he's worked for. Ben has also spent several years leading pre-media departments for traditional and digital print.

Birgit Plautz, Manager of Technical Services, GMG Americas

Birgit Plautz is Manager of Technical Services for GMG Americas, a German-headquartered company providing color management solutions. She represents GMG at industry events and organizations throughout North and Latin America. Before moving to the U.S., she spent five years in Technical Development at GMG headquarters. Ms. Plautz started her career in the printing industry with seven years as a Media Designer in a global acting prepress house, where she also focused on packaging and catalog creations. Her following time in R&D for Heidelberg Printing Machines and her Masters work in Printing Technologies from Stuttgart Media University rounded out her education and provided a strong spring-board into digital color management.

Dan Gillespie, Director of Technical Services, Alder Color Solutions

Dan began his professional career in the newspaper industry, where he honed my skills and became proficient in desktop publishing, scanning, and color separation/reproduction for cold-set web printing. Dan then went to work for a national graphic arts reseller, GE Richards Graphic Supplies as an application specialist, training clients in graphics related software. Dan went on to become the only color specialist on staff, installing scanners and proofing systems and teaching people color management around the country.

In 1999, Dan started his own business, ColorGeek Inc., solving client's color workflow problems for photographers, printers, publishers, and converters. In 2010, Dan went to work for Color Management Distribution where I was the Director of Technical Services until November 2018. In December of 2018 he became the Director of Technical Services for Alder Technology, where he was responsible for professional color services, nationwide.

Dan is also an avid professional photographer and enjoys expressing his creative side for a short list of choice clients and projects. Dan's goal is to make a great living doing what he loves for and with good people, helping companies realize the benefits of digital imaging, color management, process control and workflow automation.

Following the event, all recordings from Color Ready! will be posted in a resource center where you can access and view the presentations at your convenience.

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