Written October 17, 2019
FLSA Status: Exempt
Alternate Job Titles: Sales Director
Manages sales activities of a screen printing and/or graphic imaging company to maximize profits, achieve greatest penetration of existing markets, and retain company's customers by performing the following duties personally or through subordinate sales personnel.
Essential Duties and Responsibilities
- Recruits, selects, orients, and trains internal and external sales personnel.
- Evaluates sales personnel performance to achieve projected sales quotas and profit margins.
- Forecasts and develops annual sales quotas and goals for regional or field sales personnel.
- Prepares budget and monitors expenditures of budgeted funds.
- Coordinates sales distribution by establishing sales territories for sales personnel.
- Analyzes sales statistics to formulate policy and to assist with market planning.
- Reviews market analyses to determine customer needs, volume potential, and price schedules, and develops sales action plans to accommodate goals of company.
- Monitors costs, competition, and supply and demand to eliminate unprofitable items.
- Represents company at trade association meetings to promote product.
- Coordinates liaison between sales department and other departments within company.
- Analyzes and controls expenditures of sales personnel to conform to budgetary requirements.
- Prepares periodic sales report showing sales volume and potential sales.
Responsible for the overall direction, coordinating, and evaluation supervisory and non supervisory personnel. Carries out leadership responsibilities in accordance with company policy, procedures, safety, and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assisting, and directing work; appraising performance; rewarding and discipline employees; addressing complaints and resolving problems.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Bachelor's degree in Business with concentration in sales and marketing from four-year college or university; or three to five years screen printing and/or digital imaging sales experience and/or training; or equivalent combination of education, training, and experience. Strong skills in work planning and scheduling.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from management, production, clients, customers, and employees.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply basic mathematical concepts to printing jobs.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, walk, talk, or hear. The employee frequently is required to stand; use hands to finger, handle, or feel; and reach with hands and arms. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and ability to adjust focus.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly exposed to outside weather conditions. The employee is frequently exposed to moving mechanical parts. The employee is occasionally exposed to fumes, toxic chemicals, and heat. The noise level in the work environment is usually moderate. The employee will be required to travel independently, sometimes extensively.