Culture As the Common Denominator

For printers running offset and digital side by side, unity matters as much as equipment.

Long gone are the days when journeyman press operators would look at a digital toner press on a trade show floor with skepticism that it could ever match that of traditional offset quality. Digital technology has improved significantly in recent years, sometimes with the help of heavy iron competitors, leading to a new level of acceptance between the two technologies — call it the line screen/dpi detente. 

Today, while there are some analog-only stalwarts and plenty of …

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