For packaging, “close enough” isn’t good enough, especially in regulated markets where color consistency supports brand trust, product recognition, and confidence at every touchpoint. That’s why Platinum Press is shining a spotlight on its G7 Master Qualification, reinforcing its commitment to predictable, repeatable color from proof to press to the finished package.
In a recent post, Platinum Press described G7 as the industry’s gold standard for calibrating printing systems to achieve an identical visual appearance across substrates and print technologies, delivering precise color matching, repeatability, and predictability across every run. In practical terms, that means packaging teams can expect the same brand color performance, batch after batch, helping reduce the risk of reprints, delays, and waste.
Platinum Press supports a wide range of printed packaging components, positioning itself as a single-source partner for labels, cartons, and printed literature—built around coordinated delivery and efficiency. The company emphasizes streamlined timelines and centralized distribution strength as part of its service model, helping brands keep multiple packaging components aligned and arriving together.
Why G7 Master matters in packaging
G7 Master Qualification isn’t just a badge or discipline of calibration and process control. A G7 Master Facility demonstrates the ability to calibrate and control output so print aims are achieved consistently, with verification by an independent third-party analysis process as part of the qualification workflow. For packaging, this matters because it reduces variability across press conditions, substrates, and repeat runs, helping teams spend less time “chasing color” and more time producing to expectation.
Platinum Press put it simply: brand consistency and cost efficiency are direct outcomes; fewer reprints, less waste, and more predictable ink usage. And for pharmaceutical and consumer health brands, where accuracy is non-negotiable, that predictability supports stronger quality assurance and fewer production surprises.
Built for high-stakes quality expectations
Platinum Press also ties its G7 approach to broader quality controls, highlighting a cGMP environment and 100% automated verification as part of the quality foundation customers expect. That combination: process control plus verification, helps ensure packaging remains consistent across the lifecycle of a product—from launch through ongoing replenishment.
A signal to brands and print buyers
As the industry continues to standardize color expectations across the supply chain, G7 Master Qualification remains a clear, easy-to-verify indicator that a facility has invested in calibrated workflows, measurement, and continuous control, all critical ingredients for packaging success.
Congratulations to Platinum Presson for highlighting its G7 Master Qualification and continuing to raise the bar for packaging color consistency and production reliability. If you’re a brand, agency, or print buyer looking for predictable color across packaging components, working with G7 Master Qualified providers is one of the most practical steps you can take to reduce risk and increase confidence in every run.
Learn more about the benefits of becoming G7 Master certified here.