Building AI into your sales process can identify deals sooner and close them faster.
Your team is probably already using artificial intelligence (AI). Someone is likely drafting emails with ChatGPT. Maybe your marketing director is training the technology to write LinkedIn posts. That’s a start, but it’s like buying a Swiss Army knife and only using the bottle opener.
The question isn’t whether to use AI in your sales process. It’s whether you’re using it strategically enough to create a real competitive advantage or merely treating it as a “nice-to-have” tool. So …