Why PDAA Certifications Still Matter for Installers
by Ray Weiss, VP, eLearning & Certifications, PRINTING United Alliance Sep 3, 2025

When you’re installing graphics, trust is everything. Clients don’t care if you can rattle off the specs of cast vs. calendared film—they care about whether their brand looks flawless on a wall, floor, or fleet vehicle. That’s why PDAA certification is such a game-changer.

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2025 Why PDAA Certification Still Matters for Installers
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Ray Weiss VP, eLearning & Certifications PRINTING United Alliance

Ray Weiss, VP, eLearning & Certifications, PRINTING United Alliance

My career began with eight years of service as a military police officer in the U.S. Air Force. That time taught me the value of discipline, teamwork, and leadership—skills I’ve always carried with me. After my military service, I discovered my passion for printing while working in the typesetting department of a nonprofit in Washington, D.C., and I’ve never looked back.

I’m now a passionate leader and subject matter expert in the printing industry, dedicated to helping professionals grow through education, training, and certifications. As Vice President of eLearning and Certifications at PRINTING United Alliance, I focus on creating programs that empower individuals and drive success across the industry. I am a G7 Expert and have been an Academy of Screen and Digital Print Technologies member since 2020. I am a bicycling enthusiast who enjoys international cuisine, travel, and spending time with family.

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