From marketing copy to trend prediction, AI is opening new paths for relationships in the apparel industry.
What does it mean to connect with your audience? In the apparel industry, it can mean a lot of things, and AI is being used in all of them. “Connecting” can be through marketing. It can be through AI-driven product development or audience targeting. It can be through interfaces on your website or social media channels. “Connecting” can be anything that creates or deepens emotional connection between a customer and a brand.
Most of us have the greatest familiarity …