Brands are exploring ways to continue their interaction with consumers via packaging.
Like all industries impacted by digitization, the world of retail has evolved to include both physical and virtual experiences. Online shopping, which had already been on the rise prior to the pandemic, skyrocketed during the lockdown era with brick-and-mortar stores shuttered and consumers staying indoors. But with pandemic restrictions a distant memory, consumers have welcomed the in-store experience back into their lives, while simultaneously keeping up demand for e-commerce. The result …