How packaging design adapts to speak to the retail customer.
Printed packaging providers play an essential role in helping brands achieve their goals. One way is by helping designers experiment with new package designs to attract customers. Another is by helping to wade through the challenges of print technologies and sales channels. How a packaged product looks on a shelf continues to be important, but e-tail opportunities have changed where those shelves reside. Shoppers are buying products from both brick-and-mortar and online stores.