Wide-format print buyers represent a wide range of industries. Here’s what you need to know to serve them well, retain their loyalty, and build your bottom line.
Wide-format printing technologies continue to advance, opening new markets for print service providers (PSPs) and transforming the brands of the businesses they serve. This raises several questions: Who is buying wide-format today, what do clients expect from a provider, and what new innovations are proving most impactful for the brands? In this article, six PSPs share their stories.