General Formulations Announces Launch of New & Improved Rebranded Website

SPARTA, MI — General Formulations, the solutions leader and global manufacturer of pressure-sensitive media, film, and laminates, is thrilled to announce the launch of their new and improved, rebranded website: The new site marks a significant milestone in the company's 70-year history and offers an enhanced user experience, providing easier access to a wide array of products and resources.

The new website features several key enhancements, including:
• Improved Product Navigation: Streamlined browsing experience to help customers quickly find the products they 
• Enhanced Product Information: Detailed descriptions, specifications, and applications for an informed product 
• A Hub for Technical Resources: Access to valuable resources like idea guides, application guides, technical data 
sheets, and ICC profiles.
• Rich Company History: A deep dive into General Formulations' 70 years of innovation and excellence in the 
• New Careers Page: An opportunity to explore career opportunities and learn about life at General Formulations.
• Instagram Integration: A dynamic plug-in showcasing recent product highlights and applications in the market.
• Press Room & Newsletter Sign-Up: Stay updated with the latest news and insights from General Formulations.

The website's fresh look mirrors General Formulations' new branding, reflecting the company's commitment to innovation and excellence.

“This platform is not just about a new look; it's a reflection of our dedication to providing our customers and partners with the best possible experience,” says Michelle LaPreze, Director of Marketing Communications, General Formulations. “With improved navigation, enriched product information, and a wealth of technical resources, the new site is a true testament to our 70 years of growth and innovation in the industry."

The new website is now live and accessible to customers, partners, and the public. For more information, visit

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