Don’t call them machines. Call them “opportunity generators.”
In the wide-format printing segment, getting the most from your equipment investment means different things to different businesses. One company may pursue a model based on “many of one,” for instance printing retail graphics of mostly the same size and on the same substrates; other companies may pursue “one of many,” the job shop approach typified by high product diversity.
While both models regularly result in successful companies, the models pursued represent a choice between diversity and …