Print continues to be an effective tool for optimizing brand experiences, but there’s room for other channels.
In a world where everyone is overloaded with advertising content, it’s important to reach the right person at the right time with the right message. Omnichannel marketing uses data about each customer and prospect to deliver personalized, timely messages through a strategic sequence of online and offline channels. It is also referred to as data-driven marketing, because data is analyzed to determine which marketing channels and targeting strategies are most effective …