In the absence of a federal law, states have been fervently introducing and passing comprehensive consumer data privacy laws. These laws impose new obligations on businesses and provide residents of these states with new rights regarding the collection and use of their personal information. Innovation in the printing industry and increased use of consumer data go hand in hand, thus, the printing industry is a major stakeholder in the consumer data policy debate.
Throughout the industry, commercial, direct mail, and transactional printers are recognizing the importance of managing data …