As another year draws to a close, direct mail continues to be a powerful medium for brands of all shapes and sizes to convey their messages.
People are tired of looking at screens. Since February 2020, the number of weekly virtual meetings has risen around 150%, with the amount of time people spend in those meetings up around 252% — that is a lot of time staring at screens all day long. For marketers looking to reach that same audience, online or mobile ads are losing their effectiveness as people seek to step away from the digital world when they end their workday. This is …