Exploring how digital can take packaging in new, personalized directions.
With digitization impacting nearly all aspects of daily life, consumers are largely accustomed to individualized experiences that put them front and center. Social media sites serve up ads based on browsing history. Streaming services recommend shows connected to prior binges. Retailers mail out coupons informed by prior purchases.
All these personalization strategies serve a growing need to establish strong relationships with consumers. But there’s one key component of product marketing that …